Today, there are millions of people out there who don’t have adequate food to eat. Sadly, the number of undernourished people keeps on increasing for years now. It’s worth noting that hunger is usually not a food problem because it’s a logistic issue. In the United States, about 40 percent of the food supply is wasted.
This statistic requires immediate and regular action so that the society can do better with food. The good news is that there are organizations and individuals like Bill Shore who are making sure that people have enough food. This article explains some of the top tips for organizations to raise funds to fight hunger and poverty.
Set fundraising goals
Setting goals for your fundraising campaign is important. The goal-setting process needs to include inviting your entire team to discuss exactly what is important and what you desire to accomplish. This makes sure that everyone is on the same page when it comes to getting the desired results of this fundraising campaign.
Remember that goals can help you to keep track of where the fundraising activity is at. This can provide you with information so that you can readjust the fundraising strategy or even improve the outreach. The goals need to be clear and specific. It’s a good idea to have the SMART goals for better results.
While you are progressing toward achieving the goals, you can utilize a fundraising thermometer so that you can encourage donors to give. This works well when these donors see that other people are also giving some funds. Besides, viewing the donation thermometer also tends to give instant gratification to donors, making it more than likely to donate again. Fundraising thermometers are also great when you are near to achieving your goals.
Promote recurring giving
Another good way to make sure that your organization or food bank is sustainable is to run a monthly giving program. Donors who create a recurring donation usually decide to provide a predetermined amount of funds regularly. There are many people out there who choose to give monthly, bi-monthly, or even yearly donations. Keep in mind that these donors can also give as regularly as they may like.
Therefore, rather than encouraging donors to give several times, you just need to encourage them one and then keep the relationship with them. There is an online donation system that provides recurring giving. This can have a huge positive impact when it comes to the long-term financial sustainability of your organization or food bank. It can offer a regular flow of money to make it easier for you to plan all the activities.
The good thing is that many recurring donors tend to be more engaged and keep giving more funds. Hence, you need to put a link to the recurring giving program in all newsletters, emails, website, and social media posts to highlight these recurring donors and the effect their donations are having. But you need to make sure that these donors can choose to cancel their recurring donations at any time, and they should be aware of this.